YogaWorks

YogaWorks is a transformative yoga brand that guides individuals on a holistic journey of self-discovery and physical wellness, offering a diverse range of classes, workshops, and retreats to cultivate mind-body connection and personal growth.

As the yoga industry shifted towards online platforms, I played a pivotal role in creating a new brand identity for YogaWorks that embraced this transition. By developing new user sign-up flows and enhancing the UI/UX design, I facilitated increased sign-up flows and a warmer, more inviting experience for the thriving community. Additionally, I spearheaded improvements in product development, ensuring that the digital offerings aligned with the needs and expectations of users. Through my creative execution across various marketing channels, I effectively communicated the brand's mission and values, fostering engagement and connection with the target audience.

UI/UX • BRAND IDENTITY • PRODUCT DEVELOPMENT • WIREFRAMING • WEB/MOBILE DESIGN • ILLUSTRATION